Commissioned to research and create an alternative book early holiday offer that would prove appealing to potential guests staying at Jamaica’s most famous eco-boutique hotel where experience is valued more than a small discount.
This springtime offer promotes an alternative Jamaican beach holiday experience enjoying the traditional Easter pastime on the island of flying kites on the beach. Guests that book early will be gifted a kite made by the children attending Kingston based collective LIFE YARD, that work in helping a highly-marginalised community gain independence via self-sustaining food source learning .
Additionally, guests will also receive a luxury coconut and wicket basket of Jamaican artisan products that have been sourced from local companies that practice sustainability to promote the diverse set of flavours that makes Jamaica the most famous Caribbean island for its cuisine that guests can enjoy whilst on holiday and to take home with them.
I will be promoting this offer through a newsletter and the creation and maintenance of Facebook and Instagram advertising rolled out from the 2nd weekend of March.